International Social Marketing Association

Description

Job Description

Reporting to the Communications Manager in the Bradley Department of Electrical and Computer Engineering, the Digital Marketing Coordinator will plan, execute, evaluate, and maintain the department's digital platforms and related content to strategically align with the Virginia Tech Advancement (alumni relations, communications, and development) and recruitment goals of the college and the university.

The Digital Marketing Coordinator collaborates with the department Alumni Relations Manager to develop digital marketing materials for alumni events, such as tailgates, social hours, and the Heta Lambda Beta Honor Society. The individual supports department recruitment efforts through collaboration with the undergraduate and graduate advisors, helping to grow the numerous degree programs, including the B.S. in electrical or computer engineering, the M.S. thesis and non-thesis, MEng, and Ph.D., by highlighting the unique program offerings, student experiences, research, industry connections, and more with practiced storytelling.

Under the direction of the Communications Manager, specific work responsibilities may include but are not limited to executing and advancing department social media and website strategies and maintenance; managing and capturing visual assets, including graphic design, photography and videography; and participating in student and faculty recruitment activities. The Digital Marketing Coordinator helps support essential giving campaigns such as the annual Virginia Tech Giving Day and regular department giving.

The Digital Marketing Coordinator must follow established brand guidelines, university policies and procedures, and accessibility standards. This position will also participate as a member of the overall College of Engineering Advancement team. The individual will develop an annual work plan in consultation with the supervisor and is evaluated against the success of that plan.

Required Qualifications

• Bachelor's degree in marketing, communications, or related field.
• Proven history of strong familiarity with digital content creation and platform management, including content management and social media management.
• Demonstratrated excellent written communication skills, such as digital copywriting.
• Previous experience with visual communication media, such as photography, graphic design, and/or videography.
• Ability to work occasional evenings and weekends, and travel periodically for alumni events and content creation opportunities.

Preferred Qualifications

• Experience in a higher education, independent school, or non-profit environment;
• Experience working with students, faculty, administrators, and alumni in science or engineering fields;
• Communications and marketing experience in a large organization with centralized brand management.

Pay Band

4

Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Regular

Salary Information

50,000 - 55,000

Hours per week

40

Review Date

October 20, 2025

Additional Information

Required Application Materials: 1. Resume/CV; 2. Cover Letter; 3. Contact information for 3 references; 4. Resume/CV should contain a link to the portfolio website that highlights recent writing samples, graphic design, and/or social media postings. Sample portfolios can also be attached as a PDF, in lieu of a formal website link.

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Cole Tankersley at cpt19@vt.edu during regular business hours at least 10 business days prior to the event.

Advertised: October 9, 2025
Applications close: